Aquaphor Baby Diaper Rash Paste provides immediate soothing relief in just one application and protects your baby's delicate skin from diaper rash. Enriched with natural Shea Butter, this creamy, non-sticky formula is gentle to apply and easy to clean off. Compared to Aquaphor Baby Rash Cream, the Diaper Rash Paste is formulated with maximum strength 40% Zinc Oxide. This is the strongest formula without a prescription that intensively treats diaper rash and creates a barrier to protect your baby's irritated skin. Best used on moderate to severe diaper rash, as well as for diaper rash flare-ups. It relieves discomfort for your little one in just one use and protects skin all night long. To Use: apply Paste with every diaper change. Use as often as needed, especially with prolonged exposure to wet diapers. For everyday maintenance to prevent diaper rash, check out Aquaphor Baby Healing Ointment